Ferax Collective
/// Ferax Collective is the largest and most comprehensive project I’ve worked on, created in close collaboration with Anton Winters. As part of my Bachelor thesis, this multidisciplinary project brought together fashion, storytelling, travel, and visual design. It culminated in a self-organized road trip across Europe and resulted in a complete fashion collection, a fully functioning web shop, and a compelling body of visual content.
/// The core idea was to combine as many creative disciplines as possible into one real-world project, with the goal of creating a physical product: a fashion collection distributed through an actual online store. The project’s guiding principle—“Let It be the Reason”—emphasized pushing boundaries and doing something bold not because it’s required, but because it inspires growth and expression.
/// This project included building a brand identity from scratch, managing the entire project workflow, and creating a Shopify-based web shop. I was responsible for content creation and editing—both photo and video—while also organizing a road trip to support the launch of the collection on Instagram. The collection itself featured three T-shirt designs, a crop top, a custom necklace, and a poster.
/// Balancing the creative process with logistical realities was a major challenge. Coordinating travel, production, and brand storytelling simultaneously required flexibility and resilience. Maintaining visual consistency and a cohesive identity across all media while creating under time pressure and on the move added another layer of complexity.
/// By establishing clear workflows and dividing tasks strategically, we ensured smooth collaboration throughout the process. I developed a modular system that allowed for content creation and publishing during the road trip. Trusting the creative process and staying open to experimentation led to an authentic outcome—one that reflected the raw energy, vision, and personal growth behind Ferax Collective.
